Event designed to promote the community and beyond to walk, hike, run or ride in support of the VINE TRAIL
NAPA VALLEY, CALIF - March 11, 2021 - The Napa Valley Vine Trail Coalition is expanding its annual one night fundraiser, LOCO-MOTION, into a three-part virtual event series designed to engage the community with their mission of building a 47-mile world class walking and biking trail from Vallejo to Calistoga. LOCO-MOTION 2021, named for its nod to movement, begins May 1 with a Month of Movement Challenge in which supporters are invited to walk, hike, run and bike on a team or as individuals for 47 to 470 miles. Individuals and teams will be awarded on miles moved and dollars raised. While peer-to-peer and team fundraising are important components of the Month of Movement Challenge, another goal is to engage the broader community and provide a fun fitness challenge.
Part two of LOCO-MOTION is a week-long online auction, June 5 – 12, which will feature a fabulous selection of unique lots and buy-a-spot experiences. LOCO-MOTION culminates on the evening of June 12 with a virtual event - LOCO-MOTION LIVE! - that welcomes back as Master of Ceremonies Calistoga Mayor Chris Canning and introduces a special guest speaker, to be announced.
While the virtual evening is free to attend, guests will have the opportunity to purchase pre-event dinners from culinary partners up and down the Vine Trail route including: Mare Island Brewing Co in Vallejo, Il Posto Trattoria in Napa, Clif Family Winery in St Helena, and House of Better in Calistoga.
“What we know to be true is that since March 2020, the Vine Trail has seen a record number of users - 46% increase year over year. LOCO-MOTION hopes to harness this energy and get people engaged and motivated to help us continue building and ultimately getting to our 47-mile finish line,” said Vine Trail Coalition Executive Director, Philip Sales. “LOCO-MOTION has been an important annual event and this year we’re evolving the experience for our entire community. I’m especially excited about our Challenge Team Sponsors and hope to see some friendly competition taking place between local businesses and small groups.”
Event creator and producer, Ride Napa Valley’s Rebecca Kotch, states “As a heavy user and having witnessed the diversity of people each day traversing the Vine Trail, I want them to have an inkling of what it will take to build all 47-miles. If they like where they can walk, run or ride now, just wait until they can go up and down the spine of this beautiful valley.”
To sign up for the Month of Movement Challenge, visit VineTrail.org/LOCOMOTION and click GET STARTED to register. Registration fees are $47 for the 47-mile challenge, $147 for the 147-mile cycling challenge, and $470 for the 470-mile cycling challenge which includes a Vine Trail cycling jersey. For more information, visit vinetrail.org/locomotion or email email@example.com.
At press time, sponsored Challenge Teams include Silicon Valley Bank, Clif Family Winery, Parisi Transportation Consulting, Winebow, Health Spa Napa Valley, Athletic Feat/Bicycle Works, Vineyard 29, Bar Lucia/Kara’s Cupcakes, OKDClydesdales, Duckhorn Vineyards, Napa Valley Financial, and Visit Napa Valley. LOCO-MOTION Premier partners are Gott’s Roadside and RSA+ Family of Companies; Wellness partner is Adventist Health who will introduce Blue Zones at LOCO-MOTION Live; and Trailblazer partner is Safe Harbor Wine Storage.
Challenge Team Sponsors are a key component of the LOCO-MOTION Month of Movement Challenge with custom promotion opportunities and virtual awards for their team member efforts along the way. To learn more about becoming a Challenge Team sponsor, contact firstname.lastname@example.org.
ABOUT THE VINE TRAIL
The VINE TRAIL is a proposed 47-mile walking and biking path connecting Calistoga to the Vallejo Ferry Terminal. The mission of the Vine Trail Coalition is to provide a paved trail separated from busy Highway 29 for cyclists, runners and walkers. The VINE TRAIL will connect our communities providing a safe and healthy opportunity for transportation and recreation for residents and tourists alike. To date, 18.5 miles of VINE TRAIL have been completed with segments in Vallejo, American Canyon, Napa, Yountville, Calistoga and Napa County. The longest completed section is 12.5 miles from Kennedy Park in south Napa to Yountville.
LOCO-MOTION is the premier experiential fundraising event for the Napa Valley Vine Trail Coalition (NVVTC). This year, NVVTC is raising funds to complete the Vine Trail between St Helena and Calistoga by 2022. NVVTC has committed to raise $4.1 million in private funds to match $16 million in federal, state and local competitive grants funds.
Ashley Darling, Ride Napa Valley, Ashley@RideNapaValley.com 407.754.4936